Justine Ezarik or iJustine (born March 20, 1984) from the USA is an internet television, movie and authorship beauty.
Justine Ezarik, widely known by her online alias iJustine, was born on March 20, 1984, in Pittsburgh, Pennsylvania. She studied graphic design and video production before rising to fame in the mid-2000s as one of the earliest and most recognizable faces on YouTube. Her blend of tech-savvy content, lifestyle vlogs, and charismatic personality earned her millions of followers across social media platforms. Over the years, she evolved into a prominent internet celebrity, author, television personality, and occasional actress.
Internet Fame and Digital Legacy
Justine Ezarik gained internet fame in 2007 when she posted a viral video titled “300-page iPhone bill,” a humorous take on the early iPhone's billing system. This single video catapulted her into the public eye and established her reputation as a tech influencer.
As iJustine, she became one of YouTube’s first female content creators to surpass a million subscribers, consistently producing videos focused on unboxing tech gadgets, reviewing Apple products, and sharing snippets of her daily life. Her relatable and enthusiastic approach to technology helped normalize tech content for broader audiences, including young women.
Her long-standing presence on YouTube, where she has posted thousands of videos over nearly two decades, earned her both mainstream and industry recognition. She has also been influential on platforms like Twitter, Instagram, and Twitch, maintaining a wide digital footprint.
Television Appearances
Beyond YouTube, Justine has appeared on numerous television shows. She competed in the reality series The Next Internet Millionaire and later featured on The Price Is Right, Criminal Minds, and Law & Order: SVU, among others.
Her biggest splash on television came when she competed on The Amazing Race 28 alongside her sister, Jenna. The show cast social media stars as contestants, and Justine's team performed well, finishing in a respectable position while bringing her internet audience into mainstream reality TV.
Authorship
In 2015, Justine released her memoir, I, Justine: An Analog Memoir. The book explores her early life, rise to internet fame, and the evolution of her digital career. She wrote candidly about her experiences as a woman in tech and the struggles of building a brand in a constantly changing online world. The memoir resonated with many aspiring content creators and provided insight into the challenges behind the polished persona of internet fame.
Appearances in Film
Though primarily known for her online and television work, Justine has made appearances in several films, mostly in minor or cameo roles. She appeared in movies like The House That Drips Blood on Alex and Shane Dawson's Not Cool. These roles showcased her crossover appeal and ability to participate in creative projects outside of the tech and vlogging spheres.
Earnings and Influence
Justine Ezarik’s career has proven to be both creatively fulfilling and financially successful. As of recent estimates, her net worth is believed to be around $3 million, accumulated through a combination of YouTube ad revenue, brand deals, merchandise, book sales, and speaking engagements.
Her YouTube channel alone has garnered over 1 billion views, generating an estimated $5,000 to $10,000 per sponsored video, depending on the brand and production value. In terms of ad revenue, creators like Ezarik typically earn $2 to $5 per 1,000 monetized views, which means she has likely earned hundreds of thousands of dollars just from advertising.
Brand sponsorships have been a major contributor to her income. With long-term partnerships involving companies like Apple, Microsoft, Samsung, Ford, and Amazon, she has earned six-figure sums annually from endorsements and tech collaborations.
Justine also commands up to $20,000 per speaking appearance, particularly when featured at tech, entrepreneurship, and digital media conferences. Her memoir, I, Justine: An Analog Memoir, became a New York Times bestseller, adding both revenue and credibility to her personal brand.
Controversies and Criticism
While Justine Ezarik has largely avoided serious scandals, she has not been completely free from controversy. Some critics have called out her content as overly commercial or lacking substance, particularly during periods when product sponsorships became more central to her videos. Others have questioned the authenticity of her content due to its consistently polished and brand-friendly tone.
She has also faced criticism for perceived tone-deaf content, such as overly enthusiastic tech reviews during times of broader social unrest. On a few occasions, fans have voiced disappointment over her silence on certain political or social issues, expecting more engagement from a high-profile influencer.
Additionally, as one of the early YouTubers, she has been part of larger debates about the ethics of influencer marketing and the commercialization of personal content. However, she has generally maintained a positive public image and has been praised for her consistency and professionalism over the years.
Justine Ezarik’s career exemplifies the transformation of internet fame from novelty to mainstream power. As one of the first YouTubers to achieve celebrity status, she has successfully expanded into television, publishing, and acting, while maintaining a loyal online audience. Though not without critique, her longevity and adaptability make her a standout figure in the digital era.
